UX Copywriter, Producer, Author and Voice Actor, Pete Grossman, kicked off his career at a voiceover studio then went on to work in feature film production for Academy Award® icons including, Martin Scorsese, Sidney Lumet and Paul Newman.
Taking the skills he learned from these masters, he created compelling work for Warner Bros. Music, MTV, and IAC, writing more than 80 scripts and performing voiceovers for their animation arm. Pete is the co-author of the 100,000 selling
"The Everything Golf Book" and a contributor to the 10 Million selling "Chicken Soup For The Golfer's Soul.”
Along with copy and content writing, Pete scripts, produces and voices promos for events, businesses, and real estate, and lends his pipes to the audio versions of news and magazine outlets including TIME, Reuters, Slate, Wired, TechCrunch, Gizmodo and IGN.
To stay sharp, Pete performs in improv classes, emcees events, and makes spontaneous appearances on national television including The Tonight Show, ABC's What Would You Do and The Antiques Road Show where he broke up a brawl between Raggedy Anns over who was more authentic.
In Praise of Pete
"In today's marketing climate where content must be created across so many channels, Pete is an excellent copywriter to have on your team. He knows how to adapt his approach and tone to suit the context, and I've seen him produce stellar work for display advertising, social, email, and UX. Pete also commits himself to the team, doing whatever it takes with an enthusiasm and creativity that is energizing for whoever works with him."
Christian Croft - Senior Product Manager - Microsoft AI & Research
"Pete is a great combination of creative whimsy and keen business acumen. He balances creative freedom with business intent very well, all the while maintaining product personality and empathy towards the user. Every time we collaborated on a project, I walked away feeling like we added value to the product, and its users.
You don't always get the opportunity to work with someone who is creative, and yet very focused on meeting and exceeding objectives. Perfect combination!"
Akshay Singal - VP Product and Customer Experience - uSell
"Pete is an uncommon individual. His superior writing is adaptable to many mediums and always hits the intended target. He's extremely creative and has a fantastic sense of humor. Pete’s a great team player and many times mediates when conflicts arise. I would hire Pete in a heartbeat for any email assets or web content needed. He takes pride in his work and delivers on time."
Wanda Urena, Director of Email Marketing, Adorama
"Pete is an extraordinary creative talent. His diligence, dedication and devotion to each project was paramount to our team's success. Quick witted and clever, with a passion for collaboration, he always goes above and beyond his responsibilities."
Anthony Cortez, Creative Digital Developer, The Walt Disney Company